Ceramid
For the ceramic coating manufacturer Ceramid, we developed a multi-level project. In addition to creating the website, we designed the packaging, including jars and labels, and prepared promotional materials. The project also includes a licensing database that protects the brand from counterfeits: clients can book ceramic coating services only at licensed detailing centers through the website or app. All photos for the site were created by our team.
Date
February 2017
Role
Art Direction, Web Design, Production, Programmer
[ View Website ]
Unique Packaging
WE DEVELOPED UNIQUE PACKAGING FOR EACH TYPE OF CERAMID AUTOMOTIVE CERAMIC COATING. EVERY PRODUCT RECEIVED ITS OWN DISTINCT JAR, FEATURING A SPECIFIC COLOR THAT CORRESPONDS TO THE CHARACTERISTICS OF THE CERAMIC.
TO MAKE THE PACKAGING EVEN MORE MEMORABLE AND ALIGNED WITH THE BRAND’S IDENTITY, WE INCORPORATED ZODIAC CONSTELLATIONS ON THE LABELS. EACH TYPE OF CERAMIC IS ASSOCIATED WITH ITS OWN ZODIAC SIGN, CREATING A SYMBOLIC CONNECTION BETWEEN THE PRODUCT AND THE ELEMENTS IT REPRESENTS.
THIS THOUGHTFUL DESIGN NOT ONLY DIFFERENTIATES THE PRODUCTS BUT ALSO ENHANCES THEIR VISUAL APPEAL, MAKING THE PACKAGING STAND OUT ON THE MARKET.
APP
WE DEVELOPED AN APP FOR CERAMID WITH AN INTEGRATED LICENSED DATABASE OF DETAILING CENTERS THAT PROTECTS CUSTOMERS FROM COUNTERFEITS. ONLY LICENSED CENTERS WORKING DIRECTLY WITH THE MANUFACTURER CAN OFFER CERAMID COATING SERVICES.
WITHIN THE APP, CLIENTS CAN EASILY FIND NEARBY CERTIFIED CENTERS AND BOOK SERVICES THROUGH A USER-FRIENDLY INTERFACE. THE DATABASE IS REGULARLY UPDATED TO ENSURE INFORMATION ACCURACY AND PROTECT THE BRAND FROM UNAUTHORIZED USE.
THIS WAY, THE APP GUARANTEES THAT CLIENTS RECEIVE ONLY GENUINE CERAMID COATINGS AT OFFICIAL CENTERS, BOOSTING BRAND TRUST AND ELIMINATING RISKS FOR CONSUMERS.
Promotional
WE CREATED A FULL SET OF PROMOTIONAL MATERIALS FOR THE CERAMID AUTOMOTIVE CERAMIC BRAND, INCLUDING BOTH DIGITAL AND PRINT ELEMENTS. THE MATERIALS INCLUDE BROCHURES, AD BANNERS, PRODUCT CATALOGS, AND PRESENTATION MATERIALS THAT HIGHLIGHT THE UNIQUE PROPERTIES AND ADVANTAGES OF CERAMID COATING.
Photos and Videos
WE ALSO PRODUCED PROFESSIONAL PHOTOS AND VIDEOS FOR USE ON THE WEBSITE, SOCIAL MEDIA, AND AD CAMPAIGNS. THESE PROMOTIONAL MATERIALS NOT ONLY STRENGTHEN THE BRAND’S VISUAL IDENTITY BUT ALSO HELP EFFECTIVELY COMMUNICATE INFORMATION TO POTENTIAL CLIENTS, INCREASING BRAND AWARENESS AND TRUST IN THE PRODUCT.
Website
WE DEVELOPED A WEBSITE FOR CERAMID THAT FULLY REFLECTS THE UNIQUENESS AND RELIABILITY OF THEIR PRODUCTS. THE MAIN FOCUS WAS PLACED ON A DARK, MODERN DESIGN THAT EMPHASIZES THE HIGH QUALITY OF THE CERAMIC COATINGS.
THE VISUAL ELEMENTS OF THE SITE WERE CAREFULLY DESIGNED: LARGE PRODUCT IMAGES, INTERACTIVE SECTIONS THAT SHOWCASE THE COATING’S PROPERTIES, AND ANIMATIONS THAT ADD DYNAMISM.
WE CREATED AN EASY-TO-NAVIGATE LAYOUT SO USERS CAN EASILY FIND INFORMATION ABOUT THE PRODUCTS, LICENSED DETAILING CENTERS, AND THE ADVANTAGES OF CERAMID CERAMIC COATINGS.