FATIN.RU
For the Fatin.ru online store, we developed and refined the website, focusing on optimizing the shopping experience for mobile users. Additionally, we carried out comprehensive SEO optimization, which improved the site's visibility in search engines and attracted more targeted traffic.
Date
February 2019
Role
Programmer, Web Design, SEO
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The Mobile Version
WE PAID SPECIAL ATTENTION TO ADAPTING THE FATIN.RU WEBSITE FOR MOBILE DEVICES, ENSURING THAT THE SHOPPING EXPERIENCE IS SEAMLESS AND INTUITIVE. THE MOBILE VERSION FEATURES AN OPTIMIZED LAYOUT WITH CLEAR NAVIGATION, LARGER TOUCH-FRIENDLY BUTTONS, AND FAST-LOADING PAGES. WE STREAMLINED THE CHECKOUT PROCESS FOR MOBILE USERS, REDUCING THE NUMBER OF STEPS AND SIMPLIFYING PAYMENT OPTIONS. THIS MOBILE ADAPTATION NOT ONLY IMPROVES USER SATISFACTION BUT ALSO BOOSTS CONVERSION RATES BY PROVIDING A SMOOTH AND CONVENIENT SHOPPING EXPERIENCE ON SMARTPHONES AND TABLETS.
SEO
WE CONDUCTED A COMPREHENSIVE SEO OPTIMIZATION FOR FATIN.RU, STARTING WITH COMPETITIVE ANALYSIS AND SELECTION OF RELEVANT KEYWORDS THAT ATTRACT THE TARGET AUDIENCE. WE OPTIMIZED THE SITE STRUCTURE TO MAKE IT EASIER FOR SEARCH ENGINES TO INDEX PAGES, IMPROVED META TAGS, HEADINGS, AND TEXT CONTENT TO INCREASE RELEVANCE TO SEARCH QUERIES. WE ALSO ENHANCED INTERNAL LINKING FOR BETTER NAVIGATION AND PAGE AUTHORITY DISTRIBUTION. SITE LOAD SPEED AND MOBILE VERSION WERE IMPROVED, WHICH POSITIVELY IMPACTED USER BEHAVIOR. THESE MEASURES RESULTED IN SIGNIFICANTLY HIGHER SEARCH ENGINE RANKINGS, INCREASED TRAFFIC, AND GROWTH IN CONVERSIONS.
