Mizla
Creation of the Mizla mobile app for iOS and Android, allowing advertisers to choose the best spots and slots on LED panels. Conducted target audience research and identified key issues such as long publication timelines, slot selection complexity, and cost transparency. Designed a user-friendly interface that helped optimize the advertising process, making it more transparent and convenient for all participants.
Date
May 2024
Role
Mobile app developer, UI/UX designer, Analyst, Target audience research specialist, Project manager
CLIENT GOALS
- EXPANSION TO NEW REGIONS.
- FAST AD PLACEMENT.
- CREATION AND DEVELOPMENT OF AN APP TO BECOME AN AD SERVICES MARKETPLACE.
RESEARCH:
COLLECTED HYPOTHESES AND VALIDATED THEM THROUGH INTERVIEWS, WEB DATA ANALYSIS, AND OPEN SOURCES:
- GROWTH OF DIGITAL ADVERTISING: MARKET GREW BY 22%, REQUIRING PROCESS SIMPLIFICATION.
- USER NEEDS: ACCESS TO STATISTICS AND PLATFORM COST DATA NEEDED.
- SELECTION CONVENIENCE: PLATFORM CATALOG SHOULD BE INTUITIVE.
- IMPACT OF TIMING: IMPORTANCE OF TIMING ON KEY METRICS, NEED TOOLS FOR PLANNING AND TRACKING.
USER FLOW
DESIGNED SIMPLE AND LOGICAL USER FLOW:
LOGIN/REGISTRATION,
SCREEN SELECTION ON MAP/SEARCH,
TIME SLOT SELECTION,
CONTENT UPLOAD,
PAYMENT AND MODERATION,
CAMPAIGN MANAGEMENT,
SUPPORT CONTACT,
PROFILE AND NOTIFICATION SETTINGS.
WIREFRAMES
CREATED DETAILED WIREFRAMES FOR ALL SCREENS AND REVIEWED THEM WITH CLIENTS AT EACH STAGE. INCLUDED TEXT FOR ALL SCREEN STATES, INCLUDING ERROR MESSAGES.
FINAL DESIGN
CREATED TWO UI MOCKUPS FOR IOS AND ANDROID, FOLLOWING EACH PLATFORM’S GUIDELINES.
LOGIN AND REGISTRATION
PHONE NUMBER AND SMS CODE INPUT SCREENS.
PANEL SEARCH
LOAD AND SEARCH LED PANELS ON MAP, CITY SELECTION, TILE VIEW, AND PANEL DETAILS.
BOOKING STEP 1
SELECT PANEL SIDE, TIME SLOT, USE INTERACTIVE CALENDAR, AND VIEW COST BREAKDOWN.
BOOKING STEP 2 & 3
UPLOAD CONTENT, ENTER DETAILS, CHOOSE PAYMENT METHOD, AND SUCCESS SCREEN.
MY ORDERS
VIEW CAMPAIGN STATUS WITH TABS FOR CITY LIST AND PANEL VIEW.
HELP
READ FAQ, REQUEST OR MAKE A CALL, OR USE TELEGRAM BOT.
PROFILE
PROFILE DATA, NOTIFICATION SETTINGS, PRIVACY POLICY, AND PUBLIC OFFER.
RESULTS
DESIGNED INTERFACE WITH MAP SEARCH FOR AD PLANNING.
CREATED INTERACTIVE BOOKING CALENDAR FOR BUDGET AND TIME MANAGEMENT.
IMPLEMENTED STEP-BY-STEP SLOT BOOKING WITH CONTENT UPLOAD AND DESIGN REQUEST.
DESIGNED DASHBOARD FOR CAMPAIGN STATUS TRACKING AND MANAGEMENT.